Founded by Edwina and Johanna in 2013: We came up with the idea for Clary & Peg while on maternity leave with our first babies, when we lamented the lack of stylish clothing for pregnant women available at that time. As the brand has grown, we have shifted the emphasis from maternity – all our clothes are still designed to be worn when pregnant or breastfeeding, but we realised that more and more women of all ages are wearing our clothes, regardless of whether they are pregnant or not.  

We’re proud to support British Manufacturing and all our clothes are made in London, allowing us to work with local pattern cutters, graders and seamstresses.  We champion ‘slow fashion’ without the need to churn out constant ‘newness’.   Collections are small, carefully considered and designed to be trans-seasonal and durable. 

We manufacturer in batches so we can avoid fabric waste. Any leftover fabric is made into our headbands, bloomers and seasonal peg fairies. 

We have a studio on Columbia Road in London.  Please email info@claryandpeg.co.uk if you’d like to come and try clothes on.